EVENTS - powered by The LA Report and The Rose Review

9:45 AM WELCOME REMARKS

“Create or Die” Act I
Award-winning illusionist Jim McCafferty

10:00 AM OPENING SPEAKER:
Brian Gies, Vice President of Marketing Impact, Burger King Corporation

Mr. Gies will discuss how the BK marketing team has given the brand social currency; the extent to which brand marketers have to “let go” and turn their brands over to consumers; and, the impact of changing media content and consumption dynamics on the ways consumers interact with brands in the 21st century.

10:45 AM STUDIO PANEL (FILM):
What does “going beyond product placement” mean to marketers? How are studios adapting to better partner with brands given the increasing expectations and savvy on the part of brand marketers for co-branded products and services that provide unique messages and interactions with consumers? When is this the best approach for a brand, how can it be measured and what’s next?

11:30 AM REFRESHMENT BREAK

11:45 AM BRAND MARKETER PANEL:
Cost and control are just two of the issues facing brands when they try to integrate entertainment into the marketing platforms. Hear brand marketers discuss the ways in which entertainment is becoming more formalized during planning and activation, and the degree to which entertainment is beginning to assume strategic importance to their respective companies. They’ll also offer suggestions on how other marketers can help their companies understand the value of defining and leveraging an entertainment marketing strategy.

12:30 PM STROLL TO GLOBE THEATRE AT UNIVERSAL STUDIOS

1:00 PM LUNCHEON KEYNOTE
EMMA AWARDS – Presented by PROMO Magazine by Kathleen M. Joyce, Editorial Director

The EMMA Awards recognize the vital role promotional tie-ins play in the success of entertainment properties and their strategic alliances. The marketers and their entertainment partners who best supported their brands through tie-in promotions in the past year will be honored during this awards ceremony.

Following the EMMA Awards, STAR POWER is pleased to present a keynote address by Avi Arad, Chairman & CEO, Marvel Studios. Hear from the man who’s been the driving force behind Marvel's Hollywood renaissance that includes a track record of eight consecutive number one box office openings, including the "Spider-Man", "X-Men" and "Blade" franchises, as well as the upcoming "Fantastic Four". Mr. Arad will share his views on how creativity is being affected by the merging of marketing and entertainment, the pros and cons of this growing alliance, and where he sees the opportunities for brand marketers.

2:15 PM TELEVISION PANEL:
With all the talk about the need for TV to get a “better business model” this session will filter out the noise and provide the critical coverage marketers need in order to ensure their signal gets though in this medium. A panel of top execs from the major networks will position your antennae so you’re clear about where the hype ends and the reality starts. Tune in to the Star Power channel on June 14th at 2:15PM to find out.

3:00 PM ADVERGAMING PANEL:
Video gamers are increasing their ranks everyday, so you’re thinking about taking your brand into this virtual world. But, you’re worried about keeping your brand “powered up” long enough to connect with gamers in a meaningful, relevant way. Relax: Our panel of publishers, producers, brands—all of whom play on the “Expert” levels—have the “codes” to unlock this medium’s potential and show you how to best leverage involvement and effectively engage consumers.

3:45 PM REFRESHMENT BREAK

4:00 PM MUSIC PANEL:
It’s no secret that music is one industry where the business model is broken. In the face of non-music brands driving change, how can the industry create a foundation for future relevance and growth? What do the latest deals say about where the industry may be heading? Will they change the way we look at branded entertainment in the music space? Agents, managers, labels and brands discuss new ways to build brands, stay on key and how they plan to keep on rockin’ in the 21st century.

4:45 PM STUDIO PANEL (HOME ENTERTAINMENT):
How is the role of home entertainment evolving? When brands partner with studios in the post-theatrical market, how do they ensure it’s an effort that builds the brand, positively impacts the bottom line and effectively engages the consumer? Given the increasing importance of account-specific promotions--where studios are helping brands build more robust promotions with key retail partners--what’s important to keep in mind when you create the brand-studio-retailer triangle? Attend, press “Play” and learn.

5:45 PM “Create or Die” Table of Death Finale
At the close of the day, Jim will apply the presented techniques to create an on-the-spot promotional concept. But, as is often the case with Jim, there’s a twist. Operating within a “create or die” scenario, he will attempt to develop his winning promotional idea while chained and locked to the Table of Death! As he races against a timer set to release 50 steel spikes onto the table, Jim will truly redefine the term “deadline!”
Jim McCafferty Founder & President of JMP Creative

6:00 PM SCHMOOZE – A- RAMA®
Following the sessions, top off the day at the coolest schmooze-fest around. Meet the players in the industry and gain the insight and contacts you need - all this in an environment of food, fun, refreshments and the best networking around – right on Baker St. outside of the Globe Theatre.

8:30 PM PROGRAM CONCLUDES