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FEATURED REVIEW: Samsung & First Look Studios ACROSS THE HALL Film Party

Monday, December 06, 2004

 

BESTof2004: EVENT REVIEW: S.H.E. ROCKS! Scandinavian Health Experience Launch Party, Nov10

by Don Rose

(Los Angeles, CA: November 10, 2004) Truth in advertising is always a wise concept for businesses to apply, and it certainly applied to tonight's kicking off and showing off of this new health spa, located where venerable L.A. arteries Crescent Heights and San Vicente meet. The title says Scandinavian, and by gosh, every employee I met was from Sweden (and, at the risk of sounding pol-incorrect, all were heavenly hotties, in perfect shape and superfriendly -- which can't hurt when selling S.H.E.). The event also promised food, and by gosh, there was plenty of it (delicious delectables including a shrimp wanton creation, veggie spring rolls, chicken and shrimp dumplings, desserts, and more) -- and it kept on coming right to the end of the soiree. The open bar featured an array of liquid choices, from Rockstar energy drinks to Vitamin Waters to my fave: Naked Juices and their smoothiesque libations.

Oh yeah, the workout equipment. They have state-of-the-art exercise bikes that hookup to the Internet; you can race with/against others, seeing your progress on a flat panel screen, where your success in this "videogame" is based on how fast you pedal, what direction you head, and so on. With so many people today in danger of becoming sedentary "mouse potatoes", this seems like a wonderfully synergistic way to combine two popular activities (games and workouts). There was also a device called the RODEO which, as the name implies, you ride a la an Urban Cowboy bull -- but this thing won't knock you off, you stay on by exercising your balance, squeezing your thighs, holding the handle, all of which works you out -- and there are even multi-modes of vibration at hand (or should I say, at butt). Let's just say there seemed to be a lot more women trying this thing than men, and I am certain this machine WILL be more popular with female members.

Kudos to S.H.E. for a great party, stellar staff, fantastic food, cool crowd, celeb sightings (beautiful, eternally-youthful Deborah Gibson -- what's this singer's secret? anti-aging potions from Dick Clark?), alluring art by Rachel Ganz, and nifty acronym. (Special thanks to Eileen Colavita at Spin Shoppe Public Relations, Gloria Kisel and Women On Top magazine.) I just hope the S.H.E. name won't deter males from joining, and their location won't seem too far off the beaten path to get new members -- but hey, this IS a driving town, isn't it?

S.H.E. is located at 6310 San Vicente Blvd, at Crescent Heights. (310) 542-4016.

Posted at 11:09:00 PM by Don




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