Tuesday, August 30, 2005
EVENT REVIEW: UBISOFT "187 RIDE OR DIE" VIDEOGAME LAUNCH PARTY
by Don Rose
(Los Angeles, CA: August 30) The House of Blues is known for hosting great parties, but this one was one of the tops. The topfloor Foundation Room was packed with revelers celebrating at the invitation-only Official Launch Party for Ubisoft's new videogame, "187 Ride or Die," written and directed by Matty Rich. The new game stars Larenz Tate and Noel G -- and, in a unique move, features an entire soundtrack produced from the vision of one artist: Guerilla Black.
Partygoers checked out the hottest new game this summer with XBOX and PS2 consoles, and when they took a break they luxuriated in several GameSacs (beanbag-like comfy cushion chairs) graciously provided by LoveSac (and now available for your perusal at the Hollywood and Highland shopping complex). Celebrities who came out to represent included: Larenz Tate, Guerilla Black, Noel G., Matty Rich, actor Rondell Sheridan, and ubiquitous actress Bai Ling (my friend says she is "everywhere", and I am starting to believe him -- and isn't it ironic, since her name when joined together spells "Bailing", something she rarely does). Even David Spade was there, in spirit; his new Comedy Central show "The Showbiz Show" showed up (did I say "show" enough?), filming for an upcoming episode.
Around 10:30, just when you'd think this rockin' party might start dying out (it was supposed to end at 11), in came a whole NEW influx of partiers, just in time to groove to a LIVE performance by Guerilla Black! Even as midnight approached, folks were still digging this shindig. Awesome party -- and attendees even got to take home TWO versions of the new title -- one for XBOX, one for Playstation!
Special thanks to Monique Moss of Warren Cowan PR for her assistance with this story. For more info on the game, please visit www.ubisoft.com . And take note: Ubisoft told me that another big title they are excited about, KING KONG, is coming later this year (tied-in with the Peter Jackson blockbuster film). Watch out, Bai Ling -- it seems Ubisoft will be Ubiquitous this year, too.
(Los Angeles, CA: August 30) The House of Blues is known for hosting great parties, but this one was one of the tops. The topfloor Foundation Room was packed with revelers celebrating at the invitation-only Official Launch Party for Ubisoft's new videogame, "187 Ride or Die," written and directed by Matty Rich. The new game stars Larenz Tate and Noel G -- and, in a unique move, features an entire soundtrack produced from the vision of one artist: Guerilla Black.
Partygoers checked out the hottest new game this summer with XBOX and PS2 consoles, and when they took a break they luxuriated in several GameSacs (beanbag-like comfy cushion chairs) graciously provided by LoveSac (and now available for your perusal at the Hollywood and Highland shopping complex). Celebrities who came out to represent included: Larenz Tate, Guerilla Black, Noel G., Matty Rich, actor Rondell Sheridan, and ubiquitous actress Bai Ling (my friend says she is "everywhere", and I am starting to believe him -- and isn't it ironic, since her name when joined together spells "Bailing", something she rarely does). Even David Spade was there, in spirit; his new Comedy Central show "The Showbiz Show" showed up (did I say "show" enough?), filming for an upcoming episode.
Around 10:30, just when you'd think this rockin' party might start dying out (it was supposed to end at 11), in came a whole NEW influx of partiers, just in time to groove to a LIVE performance by Guerilla Black! Even as midnight approached, folks were still digging this shindig. Awesome party -- and attendees even got to take home TWO versions of the new title -- one for XBOX, one for Playstation!
Special thanks to Monique Moss of Warren Cowan PR for her assistance with this story. For more info on the game, please visit www.ubisoft.com . And take note: Ubisoft told me that another big title they are excited about, KING KONG, is coming later this year (tied-in with the Peter Jackson blockbuster film). Watch out, Bai Ling -- it seems Ubisoft will be Ubiquitous this year, too.
