Thursday, August 11, 2005
EVENT REVIEW: REEBOK AND ESPN CELEBRATE THE EVOLUTION OF THE PUMP!
by Don Rose
(Los Angeles - August 11, 2005) You know The Pump... no, not the Austin Powers kind, baby -- I mean the REEBOK innovation that was all the rage when it first came out, allowing sneaker wearers to use air to customize their footwear fit. Well, now the pump has evolved! Tonight, August 11, ESPN The magazine and Reebok/RBK celebrated the evolution of The Pump. Entertainment and sports stars packed this private shindig -- and thanks to the great folks at Innermix (see note below), there also was yours truly, your intrepid TRR entertainment retorter, getting to partake and watch and mingle and gather the scoopage for you my favorite readers (yeah, I mean you).
Penny Marshall and Andy Dick were among the celebs hanging out with hundreds of cool peeps for four hours of fun; the packed partygoers enjoyed great DJ tunes, which had the house of RBK on Robertson rockin'... HER energy drink was flowing... the always refreshing FIJI water was also in abundance... and the generous folks at Reebok even gave selected VIPs free sneakers, which looked awesome (and this new pump technology is primo -- part of the progress here is that there's now SELF PUMPING, ladies and gentleman, yes, you read right -- just a few steps and the shoes self inflate to conform to your foot! Amazing stuff.) A Reebok rep showed me the pump thingie in the heel area, allowing your walking to pump you up (forgive me, Governator). There is even a new model that lets you dial your desired PSI (that's pressure lingo, pounds per square inch; yes, my year of college physics IS paying off). I have to commend Reebok; it is not easy to make new innovations and true trends in the shoe world, but their Pump really did cause a revolution, and now the evolution of this revolution is as close as your neighborhood Reebok or RBK store (the LA RBK is on Robertson Blvd just south of Beverly Blvd). Get more info at reebok.com and rbk.com .
Reebok Pump 2.0 Shoe Mens , Item no: 1850403, Overall, this was one excellent party. Big kudos to Innermix Publicity for making this boffo bash such a success. It's been quite a summer for Innermix, as they have been throwing some of the coolest events in LA -- including an awesome art event on Canon Drive in Beverly Hills, and the recent launch party for Flaunt.com at the Cabana Club with Pam Anderson, Bill Maher and Kevin Costner in attendance among hundreds of other revelers. Tonight's party was another Innermix homerun.
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Now, Reebok peeps, pssst, come closer......
....how about this marketing idea to help sell these amazing new shoes:
run ads featuring the SNEAKER PIMPS, plugging and promoting your SNEAKER PUMPS.
Pretty cool, huh? Or maybe you hear this one ten times a day...
Let me know what you think, dear readers.
In the meantime, check out more info on the new Pump collection... get your kicks!
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***The Reebok® Pump 2.0 men's shoe automatically inflates to a maximum of 5 psi providing you with a customized fit. An inflation component located under the sockliner in the rear of the shoe, reacts to your stride to inflate the upper. Simply press the release valve to release all of the air in the chamber.
